Sinclair ampersand wordmark BUSINESS + MARKETING ADVISORY / EST. 2005
ABOUT / SINCLAIR & PARTNERS

Strategy,
originality
& action.

A family-founded business and marketing advisory group. Senior minds, original ideas and the right people around every opportunity.

Meet the people Our approach
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A DIFFERENT KIND OF TOGETHER
FAMILY FOUNDED / INTERNATIONAL IN REACHEST. 2005   ↓
WHO WE ARE / HOW WE WORK01 — 04

We see the whole business. We enter where you need us.

01 / WHO ARE WE?

A family beginning. A wider world.

Sinclair & Partners is a business and marketing advisory group operating since 2005. What began as a family unit has grown in skill, reach and expertise through a close network of specialist thinkers and partners.

02 / WHAT MAKES US DIFFERENT?

Built to move with your business.

We share a passion for excellence, originality and attention to detail. Our interlocking services work as individual building blocks or come together as new products, territories and opportunities arise.

03 / WHY THE PARTNERSHIP MODEL?

Exactly the right people.

From The Rolling Stones to HSBC, Liberty to Vivienne Westwood, Floris to Asprey’s, we draw on original thinkers, innovators and commercial specialists to build a team around each client’s needs.

OUR WORKING PRINCIPLE

“Every client is different. So is the team.”

THE CORE TEAM02 — 04

Close to the work.
Close to you.

The senior core stays involved from the first conversation to the work that follows. Different perspectives, one shared commitment to the detail.

FOUNDER / SENIOR ADVISOR

Jill Sinclair

For more than 35 years, Jill has shaped brands and destinations around the world. Her career spans television, media, global advertising and leading brand consultancies. Trained as an economist (MA), she pairs commercial rigour with creative instinct to build brands that grow revenue and earn lasting loyalty.

Her work covers tourism, retail, property, lifestyle and wellness, for international brands and the places people want to visit, live in and invest in. She is a speaker and commentator on unlocking the potential of destinations and brands.

STRATEGIST / BUSINESS DEVELOPMENT

Steve Sinclair

A lifelong strategist, marketer and business developer, Steve has a background at UCL, NYU and LBS. He has served on the boards of Boots, WH Smith and PwC in sales, marketing and strategy roles.

He now focuses on private clients in fund management, government and retail, specialising in customer experience, branding, and go-to-market strategy and execution.

CREATIVE DIRECTOR

Chloe Sinclair

Chloe brings the strategic idea into focus through creative direction, brand identity, digital design and storytelling. Her work connects what a business wants to say with how people actually see, feel and experience it.

Working across culture, fashion, travel and wellness, she builds distinctive visual worlds that carry through websites, campaigns, content and physical touchpoints. She brings an editorial eye, an experimental spirit and close attention to the details that make an idea feel whole.

WORKING ALONGSIDE THE CORE03 — 04

More minds.
More possibility.

Specialist collaborators bring their own depth to the work, joining the team when their experience can make a meaningful difference.

01

Ciara Hurley

Luxury partnerships & communications

Ciara is an international marketer from the world of luxury. Most recently VP Global Partnerships at Asprey, she worked with Marriott across the Ritz-Carlton brand worldwide. Her PR and communications background includes Burberry, Molton Brown, M&S, Ilias Lalaounis, Stephen Webster and Chaumet. She brings a global perspective, creative flair and commercial pragmatism to Sinclair & Partners.

02

Hanna Holt

Graphic design & visual art

Hanna is a multidisciplinary graphic designer and visual artist working across editorial design, typography, mixed media, photography and physical product. Known for her experimental approach, strong conceptual thinking and meticulous attention to detail, she transforms bold ideas into tactile, collectable experiences.

03

Olivia Currie

SME programme lead

Olivia runs a specialist programme for small and medium-sized businesses within Sinclair & Partners. She works with growing teams to identify what needs attention, connect them with relevant expertise and turn broad ambitions into practical next steps.

PARTNERS & ALLIANCES04 — 04

A network with
real depth.

We bring the right expertise to the right challenge. Explore our expert partners by specialism, or meet the whole network.

EXPLORE OUR EXPERTISESELECT AN AREA ↓

SHOWING ALL 8 EXPERT PARTNERS

CHAIRMAN

Lord David Evans
of Watford

Chairman

Founder of the Senate Group and an active member of the House of Lords, Lord Evans chairs Sinclair & Partners. He brings decades of experience building businesses and strong links across government and industry.

Partnerships & alliancesGo-to-market strategies
EXPERT PARTNER

Ciara Stewart

Luxury brand partnerships

As former VP of Global Partnerships at Asprey, Ciara builds high-value brand collaborations and positions luxury brands for new markets.

Partnerships & alliancesBrand strategy
EXPERT PARTNER

Ken Grant

Luxury insight & market growth

Founder of FDKG Insight, Ken turns deep knowledge of luxury consumers and retail markets, especially China, into practical plans for entering and growing in new markets.

Go-to-market strategiesChina & international markets
EXPERT PARTNER

David Timms

Hospitality & live experience

Formerly at Chelsea FC and now founder of 14 Ocean, David creates premium hospitality and events that turn venues and destinations into memorable brand moments.

Hospitality & destinationsExperiential marketing
EXPERT PARTNER

Kitty Wang

Luxury customer experience

Founder of Shopperholic and part of The Rare Group, Kitty helps luxury brands win over high-net-worth Chinese shoppers by shaping how those customers experience the brand.

Customer experienceBrand strategy
EXPERT PARTNER

Sherry
Sandor-Kelly

Sustainable destinations

Sherry is a communications director specialising in sustainable travel and destinations. She helps brands build sustainability into their story and into the experiences they offer customers.

SustainabilityHospitality & destinations
EXPERT PARTNER

Shu Xie

UK–China business development

Shu previously worked at the China-Britain Business Council and is now a director at the China UK Business Development Centre. She guides UK brands into China and Chinese businesses into the UK, linking the two markets.

China & international marketsPartnerships & alliances
EXPERT PARTNER

Stuart Dunn

UK–China trade & market access

Stuart is Executive Director of the British Chamber of Commerce in Shanghai. He brings first-hand knowledge of UK–China trade, market access and working with British brands operating in China.

China & international marketsGo-to-market strategies
THE GLOBAL BLACK BOOK

The right person
changes everything.

Our global network gives us access to people with relevant knowledge, perspective and experience. We make connections thoughtfully, around the opportunity in front of you.

Explore how we work
LET’S BEGIN SOMEWHERE USEFUL

Every client is different.
So is the team.

Tell us what you are building, what is changing, or where you feel stuck. We will find a useful place to begin.

Tell us what you are building
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