CREATION. COLLABORATION. CONVERSION.

ABOUT US

Sinclair & Partners is an experiential marketing consultancy specialising in global client acquisition for destinations and brands. Our consulting services provide market strategies and content to enhance brand advocacy, sales and footfall.

WHAT WE DO

CASE STUDIES

London Luxury Quarter | By Appointment
London Luxury Quarter | By Appointment
London Luxury Quarter is home to over two thirds of the world’s top 100 luxury brands and more than 100 art galleries. We developed the ‘By Appointment’ initiative for the destination; a curated programme of experiences and tailor-made services. The initiative was endorsed by New West End Company, Heart of London Business Alliance, The Crown Estate and Regent Street Association. 440% ROI and exceeded targets of £1 million in direct inbound spend within the first year.
The British Consulate
The British Consulate
We collaborated with the Spirit of Youth, supported by founding partners British Airways, Jaguar Land Rover, IELTS and IPSOS as China-wide campaign aiming to inspire the next generation of leaders in China to think and feel differently about the UK. Through a six-month series of activities and events, the campaign focused on promoting deeper collaboration and exchange between the UK and China with highlighted experiences between key luxury brands and notable KOLs.
Asprey
Asprey
We brokered a joint venture for Asprey and the Irthi Contemporary Crafts Council, a subsidiary of Sharjah-based NAMA Women Advancement Establishment that works to empower women socially, professionally and economically. Her Highness Sheikha Jawaher bint Mohammed Al Qasimi launched the first international product line to feature the traditional Emirati craft of ‘Talli’ in collaboration with Asprey.
McArthurGlen
McArthurGlen
We created the initial tourism strategy for McArthur Glen from a zero base, establishing market strategies and engagement plans across the global tourism stage. We gained over a 60% Increase of Sales and Transactions within 18 months across their 22 centre portfolio in the UK and Europe. This paved the way for the development of an in-house team as a dedicated resource on Tourism making it a key strategic driver for the company.
Fortnum & Mason
Fortnum & Mason
We established a Tourism Strategy for high-spending inbound markets (China, GCC, Russia and US), bringing to life the in-store content and experience through bookable product and bespoke itineraries which educated and stimulated the target markets across trade and clients.
Best of British
Best of British
We positioned our LLQ client as a lead contributor and collaborator within the Best of British, Shanghai show. Through ownership of the Private Members’ Invitation only Club we produced design, collateral, luxury brand product placement, brand representation and key visiting notable individuals to extend the reach and awareness of London’s luxury brands to the attending HNWIs, Luxury Agents and Affinity Partners.

CLIENTS

TRAVEL TRADE & AFFINITY PARTNERS

We have preferred and trusted status with the global travel trade, international concierge companies, airlines, banks, private wealth clubs, family offices and key closed network groups.

PEOPLE

We are a multi-disciplinary team of passionate and inventive individuals from diverse backgrounds, each bringing a unique set of skills and experience to our clients.

Jill Sinclair
Jill Sinclair
Founder & CEO - with professional experience that spans over 25 years working for global advertising and brand consultancies, Jill is skilled in creating and developing brands to build revenue and client loyalty.
Steve Sinclair
Steve Sinclair
Chairman - currently CMO for PwC, Steve has held marketing and strategy board roles in major UK retailers. Previously he led the CRM practice within IBM,  the role of Retail Global Partner for PA Consulting and holds an MBA from London Business School.
Daniela Wagner
Daniela Wagner
Non-executive - previously Director of International Partnerships at Jacobs Media Group and Director EMEA, Pacific Travel Association, Daniela has vast experience within international marketing and strategic services, market intelligence, global events and partnership building.
Lady Penny Mountbatten
Lady Penny Mountbatten
Cultural Expert - Lady Penny Mountbatten is a purveyor of all that is British; her background within the historical and modern culture of British life has garnered her with invaluable expertise.
Tracy Ramsey
Tracy Ramsey
Hospitality Expert - previously Director of Sales & Marketing for The Goring, Commercial Director for The Baglioni Hotel and currently Director Hotel Specialist for The Mandrake, Tracy enjoys an unrivalled reputation within the hospitality and luxury hotel industries.
Boo Wilkinson
Boo Wilkinson
Account Director & Partnerships Manager - Boo has specialist knowledge of art & luxury investment as well as global and local cultural nuances. She holds tested expertise in partnership development and conversion. Creativity and tenacity are essential.
Gina Gisborne
Gina Gisborne
Account Director - with over 20 years in account management, Gina has a vast knowledge of client and trade requirements. Her experience is centred on the needs of the travel trade with pragmatic and commercial expertise.
Nichola Vehlow
Nichola Vehlow
Marketing Manager - Nichola is bilingual with a range of experience that encompasses publishing, social media management, travel and content production, bringing a keen eye for detail and creative solutions.
Ying Han (Helen)
Ying Han (Helen)
Marketing & Creative Executive - an experienced designer with Mandarin language and marketing skills, Helen is instrumental in creating marketing materials and campaigns tailored to fulfill the needs of the China market.
Ansha Jin
Ansha Jin
Events Executive - Ansha has a fantastic creative flair and a unique visual language. With strong retail insight and experience in client relations she is an invaluable liason in organising and developing in-market projects.
Mandy d'Abo
Mandy d'Abo
Art Consultancy Expert - Mandy has extensive expertise in the burgeoning Hong Kong and wider art market from 17 years as Founder and Director of Cat Street Gallery; advising on acquisitions, collection management for private collectors and design projects.

PRESS

CONTACT US

+44 (0)20 7101 4150

Sinclair & Partners

29 Threadneedle Street

London EC2R 8AY

EMAIL